You have the potential to place your Credit Union on the minds of your members everyday through promotional enhancements (specialty items). From nearly every article of clothing and any household item to office supplies and car accessories, your message has the opportunity to become involved in the daily lifestyle of your members. The key to maximizing this potential is investing in items that will realistically be used and become a constant reminder.

Quality Over Quantity

As you begin searching for the best item to enhance your image or campaign, first ask these fundamental questions:

   • Who will be using this specific item?

   • What item would fit into the daily routine of this target group?

   • How would this item impact the daily lifestyle of the target group?

   • When and where will this item be used?

   • Why would my members keep and use this item?

The goal is to incorporate your Credit Union and message into the daily lives of your members. Investing in items that apply to your membership's lifestyles will become constant reminders, reinforce trust, and increase their loyalty. Quite often, items that relate to a specific target group will produce greater results than promotional rates, rebates, or chances to win a contest.

Highly Successful Constant Reminders

Pens
From low-cost to high-quality, your members will use them.Order pens on sale for your drive-thru (members are going to accidentally drive off with them so be a reminder!) and quality pens for members as they sign their loan application or certificate deposit.

Embroidered Polo Shirts
A quality shirt will be worn in front of your current and potential members more often.

Jar Openers
An inexpensive item that will never leave your
members' kitchens.

Travel Mugs
We all use them every single day; however, it's the quality one we truck around all day, everyday with us. From home to work to meetings, your message has the potential to be everywhere!